New Sponsor announce in New England
February 27, 2013The Thunder Road Show
UNI-SELECT AND AUTO-PLUS® TO BECOME TITLE RIGHTS SPONSOR OF INAUGURAL NHRA EVENT AT NEW ENGLAND DRAGWAY
GLENDORA, Calif. (Feb. 25, 2013) — NHRA announced today that Uni-Select USA and its Auto-Plus® network of automotive retail stores have acquired title rights sponsorship of the inaugural event at New England Dragway in Epping, N.H. The Auto-Plus NHRA New England Nationals is scheduled for June 20-23, 2013 and represents the first event in the New England area for the NHRA Mello Yello Drag Racing Series.
“We are extremely pleased to announce the expansion of our partnership with NHRA,” said Brent Windom, senior vice president, sales and marketing for Uni-Select. “Our growth in participation with NHRA saw more than 5,500 customers attend our events last year. We are excited to be an integral part of bringing NHRA Drag Racing to the New England market.” Uni-Select USA and its Auto-Plus brand also serves as title rights sponsor of the 29th annual Auto-Plus NHRA Nationals, Oct. 3-6, at Maple Grove Raceway in Reading, Pa. In addition, the company holds naming rights to historic Auto-Plus Raceway at Gainesville (Fla.). Auto-Plus is also the official auto parts store of Atlanta Dragway, an NHRA owned and operated facility, as well as Summit Racing Equipment Motorsports Park in Norwalk, Ohio.
“We’re thrilled to bring the excitement and power of NHRA Mello Yello Drag Racing to New England and to have a great partner like Auto-Plus on the inaugural event,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “Advance sales for the event continue to be extremely strong and we look forward to working with Auto-Plus to create a memorable event for NHRA fans in the region.”
Tickets for the inaugural Auto-Plus NHRA New England Nationals are on sale now through NHRATix.com or by calling (800) 884-NHRA (6472). For group tickets and camping, call (603) 679-8001. “Uni-Select and its Auto-Plus network is the industry’s gold standard,” said Joe Lombardo, general manager, New England Dragway. “This partnership makes them an integral part of NHRA history in the New England marketplace.” Uni-Select is a leader in the distribution of automotive replacement parts, equipment, tools and accessories and, through Uni-Select USA, Inc., the company also provides services to customers in the United States where it is the sixth largest distributor. With its 6,100 employees, Uni-Select efficiently services a wide network of independent installers and wholesalers, including over 6,200 that operate under one of its banner programs in North America. Uni-Select is headquartered in Montreal. Uni-Select shares (UNS) are traded on the Toronto Stock Exchange (TSX).
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Summit Racing Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.