Former Spruce Creek swimmer building brand ahead of Games
July 26, 2012Spruce Creek High School
By Brent Woronoff, Staff writer
One of Ryan Lochte's latest commercials starts in a swimming pool, of course.
But soon, he is careening in reverse in a Nissan Altima around the sharp turns of a brick walkway on the University of Florida's campus.
Actor Robert Downey Jr. provides the voiceover: "Ryan Lochte is one of the most innovative backstroke swimmers in the world. But can Ryan go backwards through our course in the new Nissan Altima without knocking over a single cone?"
We won't spoil the punch line, but we will tell you that Lochte isn't actually behind the wheel. The small print says, "Professional driver in a closed course. Do not attempt." The commercial's closing line is: "It's the most innovative Lochte and the most innovative Altima ever."