Divisional Weekend Averages 34 Million Viewers For Record Third Consecutive Year

For a record third consecutive year, the four Divisional Playoff games averaged more than 34 million viewers and accounted for the four most-watched shows on television last week (chart below).

Saturday night’s Baltimore Ravens-Denver Broncos game on CBS drew 35.3 million viewers ranking as the most-watched AFC Saturday Divisional Playoff since at least 1987.

Since the Summer Olympics, seven NFL games have accounted for the only programs on television to reach 30 million viewers – four Divisional playoff games, two Wild Card playoff games, and the final Sunday Night Football game.

Most-Watched Shows on Television, Week of Jan. 7-13, 2013