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NJCAA TV Sets Viewership Record on iHigh.com Platform; Ready for Spring Championships

April 26, 2012

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NJCAA TV Sets Viewership Record on iHigh.com Platform; Online Network Ready for Live Coverage of NJCAA Spring Championships

COLORADO SPRINGS, Colo. – NJCAA TV, the online video network of the National Junior College Athletic Association (NJCAA), set a single-month record in March 2012 for unique visitors on the iHigh.com platform. NJCAA TV had its own madness for the month as it totaled over 48,000 unique visitors and 1.3 million visits overall during its live coverage of seven national championship events. The online video network is gearing up for the spring championship season and fans will once again have the ability to watch select NJCAA events live at no cost. 

For March 2012, NJCAA TV provided live coverage of its swimming & diving national championships as well as six national basketball tournaments. In all, there were over 130 live broadcasts tied to these seven events that produced a viewership total just shy of 400,000.

Since its move to the iHigh.com platform in August of 2011, NJCAA TV has yielded over 3.6 million visitors. Along with its 1.3 million visits in March during its winter championship coverage the site also had over 877,000 visits in November of 2011 from coverage of the organization’s fall championships.

“Thanks to the cooperation of our championship hosts, and our broadcasting partner iHigh.com, our national championship events can now be seen by anyone regardless of where they reside,” said NJCAA Executive Director Mary Ellen Leicht. “The NJCAA is now providing a bigger platform to showcase our member colleges and student-athletes, which will benefit our organization greatly moving forward.”

This May on NJCAA TV fans will be treated to live coverage from another eight national championship events. Scheduled to be featured on NJCAA TV includes the Division I women’s tennis championship, both men’s and women’s lacrosse championships, the Division I and II softball championships and all three championship tournaments of NJCAA baseball. A complete schedule is listed below. 

Fans will be able to follow action of these select NJCAA spring championships on NJCAA TV live or via video archive at www.njcaatv.ihigh.com or on their iPhone, iPad or Android device at m.ihigh.com (click on ‘Media’).

“The NJCAA TV partnership has not only allowed us to enter further into the college marketplace, but gives these student athletes the exposure they deserve,” said Jim Host, Chairman and CEO of iHigh.com.  “We are thrilled at the number of NJCAA member schools who are now utilizing our technology to broadcast athletic events and other various school functions.”

NJCAA TV moved to the iHigh.com platform in August 2011 with the goal of providing a centralized location for fans to access and watch NJCAA championship events. In addition, iHigh.com set up a customized NJCAA ‘network’ on its platform where NJCAA member colleges can broadcast their regular season contests for free with access to iHigh.com help staff and software tools. The NJCAA TV ‘network’ links all member colleges and the national NJCAA TV site together so that all broadcasts tied to a member college are available across multiple locations…most importantly the national NJCAA TV location at www.njcaatv.ihigh.com.

NJCAA TV has featured over 1,000 broadcasts of regular season and championships contests thus far during the 2012-13 academic year. Traditional 30-second video ad spots and video pre-roll ads are available as well as IAB online ad units for the 2012 spring championship season. Those interested or wanting additional information should contact Mark Krug of the NJCAA at mkrug@njcaa.org or (719) 590-9788.

NJCAA TV Spring Championship Broadcast Schedule

May 6-13
Live Coverage from the 2012 NJCAA Division I Women’s Tennis Championship; Tyler, Texas

May 12-13
Semifinals and Championship of 2012 NJCAA Men’s Lacrosse Championship; Garden City, N.Y.

May 12-13
Semifinals and Championship of 2012 NJCAA Women’s Lacrosse Championship; Rochester, N.Y.

May 17-19
Live Coverage from the 2012 NJCAA Division I Softball Championship; St. George, Utah

May 17-19
Live Coverage from the 2012 NJCAA Division II Softball Championship; Clinton, Miss.

May 19-25
All 15 games from the 2012 NJCAA Division III Baseball Championship; Tyler, Texas

May 26- June 2
All 19 games from the 2012 NJCAA Division II Baseball Championship; Enid, Okla.

May 26- June 2
All 19 games from the 2012 NJCAA Division I Baseball Championship; Grand Junction, Colo.

Since 1938 the National Junior College Athletic Association (NJCAA) has been the governing body of two-year college athletics, offering athletic and academic opportunities to college students. Now entering its 75th anniversary, the NJCAA is the second largest national intercollegiate athletic organization in the United States with over 500 member schools in 43 states. Each year over 60,000 student-athletes compete in one of 28 different sports and the organization sponsors 48 national championship events and nine football bowl games. NJCAA Headquarters has been located in Colorado Springs, Colo., since 1985. For more visit www.njcaa.org.

About iHigh.com®:
iHigh.com®, Inc. is the Global Youth Network and provides free Web services to schools, students and other organizations around the world.  iHigh.com® provides free Web tools that allow sports teams and other groups to post live streaming video, stories, photos, video clips, schedules and other information to a page customized with a group's colors and logos.  For more information, go to www.iHigh.com.


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