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2011 National FFA Convention to be Televised Live on Internet

October 16, 2011
News from iHigh.com

Broadcast will also be live to all mobile phones

Lexington, Ky. -- In a significant technological move forward for agriculture, the National FFA Organization will stream its 2011 National Convention in Indianapolis Oct. 19-22 live online via the newly launched Alltech Ag Network on iHigh.com. The televised convention will be accessible real time via computers, iPads and all iPhone, Android and BlackBerry mobile devices.

As FFA membership stands at more than a half-million students throughout the U.S., Puerto Rico and the Virgin Islands, iHigh.com expects this to be their largest telecast ever. Yet the significance of the convention broadcast goes beyond record-breaking metrics.

"Agriculture is taking the lead in communications, moving high tech to engage the world in its story," said Billy Frey, general manager of the Alltech Ag Network. "iHigh.com's unique platform enables it to, for example, on a recent Friday night, broadcast more than 170 high school football games simultaneously and live to mobile devices free of charge. This is a capability far beyond many major sports organizations and applications. FFA is now harnessing this power, broadening its reach at a time when our growing population is moving increasingly far away from the stories of the farm and the origins of their food."

iHigh.com, the Global Youth Network, is designed to provide free feature-rich Web services to schools, students and youth organizations, and enables live streaming of events, mobile broadcasting, unlimited photo uploads and more. Using iHigh.com's unique feature-rich Web and broadcast platform, high schools and organizations such as the National High School Rodeo Association, U.S. Pony Club, USA Swimming, the Bass Federation, BMX tracks, AAU and many others are able to share their events in real time with a global audience that can access the streaming video on any computer or mobile device. Currently, iHigh receives 1.3 million unique visitors per month with a growth of 30 percent just within the last 30 days.

"iHigh.com is a true supporter of FFA and exemplifies this by providing the means to take our convention message to tens of thousands of FFA members throughout the country and beyond who aren't able to attend the event," said National FFA Organization CEO Dwight Armstrong. "This is a major opportunity for FFA and we are extremely grateful for iHigh.com's expertise, resources and abilities to reach our membership in a new and meaningful way."

"I am so pleased that one of the premier youth organizations in the United States, the FFA, has chosen to use the Alltech Ag Channel on iHigh.com to reach their audience in this ever-changing world of technology," said Jim Host, CEO of iHigh.com.

The broadcast schedule for the 2011 FFA National Convention is as follows (times are listed in EST):

  • I Believe - Opening Session at Conseco Fieldhouse - Oct. 19, 7:15 p.m.
  • I Believe in Action - Second Session at Conseco Fieldhouse - Oct. 20, 2 p.m.
  • I Believe in... - Third Session at Conseco Fieldhouse - Oct. 20, 7:30 p.m.
  • I Believe in Service - Fourth Session at Conseco Fieldhouse - Oct. 21, 8 a.m.
  • I Believe in Leadership - Fifth Session at Conseco Fieldhouse - Oct. 21, 12 p.m.
  • I Believe in Excellence - Sixth Session at Conseco Fieldhouse - Oct. 21, 3 p.m.
  • I Believe in Possibilities - Seventh Session at Conseco Fieldhouse - Oct. 21, 7 p.m.
  • I Believe in Passion - Eighth Session at Conseco Fieldhouse - Oct. 22, 7:45 a.m.
  • I Believe in the Future - Ninth Session at Conseco Fieldhouse - Oct. 22, 1:30 p.m.

View the broadcasts live on the Internet or an iPad at ffa.ihigh.com. For mobile phone, including iPhones, Androids and some BlackBerrys, the broadcasts may be accessed at m.ihigh.com/ffa by clicking on the Media button and selecting your smartphone type to view the broadcast.

Broadcasts will be viewable live and on-demand at no cost to the users. If there are any issues viewing a broadcast, please contact 859-514-3886 for technical support.

Photo Caption:
(pictured left to right) Dwight Armstrong, CEO of the National FFA Organization, and Billy Frey, general manager of the Alltech Ag Network, shake hands on a partnership that will see the 2011 National FFA Convention broadcast live online, accessible via computers, iPads, iPhones, Blackberrys, and Androids.

For a video interview with Dwight Armstrong, CEO of the National FFA Organization, visit http://www.ihigh.com/alltech/video_899231.html.

Note to the Editor:

About FFA:
The National FFA Organization, formerly known as Future Farmers of America, is a national youth organization of 540,379 student members as part of 7,489 local FFA chapters in all 50 states, Puerto Rico and the Virgin Islands. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. The National FFA Organization operates under a federal charter granted by the 81st United States Congress and it is an integral part of public instruction in agriculture. The U.S. Department of Education provides leadership and helps set direction for FFA as a service to state and local agricultural education programs. For more, visit the National FFA Organization online (http://www.ffa.org), on Facebook (http://www.facebook.com/nationalffa), on Twitter (http://twitter.com/nationalffa) and FFA Nation (http://ffanation.ffa.org).

About Alltech:
Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with 31 years' experience in developing natural products that are scientifically proven to enhance animal health and performance. With more than 2650 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit www.alltech.com. For media assets, visit www.alltech.com/press.

About iHigh.com®:
iHigh.com®, Inc. is a Global Youth Network providing free Web services to schools, students and other youth organizations around the world. iHigh.com® provides free Web tools that allow sports teams and other groups to post live streaming video, stories, photos, video clips, schedules and other information to a page customized with a group's colors and logos. For more information, go to http://www.iHigh.com.

Press Contacts:

Kristy Meyer
Team Leader, Marketing and Communication, National FFA Organization
Telephone: (317) 802-4205

Susanna Elliott
Corporate PR Manager, North America
Alltech Corporate Headquarters
3031 Catnip Hill Pike
Nicholasville, Kentucky
United States
Telephone: (859) 887-5144
Mobile: (859) 473-2696
Email: SuElliott@alltech.com
Web site : www.alltech.com

David Kravetz
Director of Business Development, iHigh
Telephone: (859) 514-3844

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