USA Swimming Partners with iHigh.com to Provide Live Video Outlet for 2,800 Member Clubs
September 13, 2011News from iHigh.com
Relationship Between Organizations to Deliver Live Swim Meet Video to
To reach potentially 4,000 sanctioned events, iHigh will create the USA Swimming Channel on its network - giving fans “all swimming all the time”. The channel will include broadcasts and videos, from across the country. Thanks to iHigh’s live streaming capabilities, USA Swimming member clubs will be able to broadcast their meets to aquatic fans all over the world - including live video on mobile devices.
Along with expanding the reach of local swimming events, the platform will also create new revenue-generation opportunities for local clubs and regional governing bodies, which can sell advertising on their individual pages.
“We are thrilled to be able to offer this outlet to our clubs as a way to increase interest in the sport of swimming,” said Chuck Wielgus, Executive Director of USA Swimming. “As an organization, we are always looking for ways to expand our reach and better serve our clubs. This partnership allows us to make every swim meet available globally, and provides the 300,000 members of America’s Swim Team the chance to share their performances on the web, just like our national team swimmers.”
"iHigh.com is very excited to partner with USA Swimming and its more than 2,800 local clubs throughout the U.S.," iHigh.com CEO Jim Host said about the new partnership. "These grassroots level clubs have historically not had the opportunity for national exposure. Now, through the use of the feature-rich iHigh platform, they can provide greater opportunities for their student-athletes to gain much needed exposure.“
Host said that the new channel will give clubs the flexibility to completely customize a video landing page while keeping them connected to the USA Swimming community.
“The USA Swimming Channel will also have a tool to bring more cohesiveness to the entire association while still allowing for individual club independence and diversity,” Host added. “We look forward to facilitating greater visibility to each of the local swim clubs, while also forging new avenues of revenue opportunities along the way.“
“Ultimately, the goal is to help USA Swimming and its member clubs across this country thrive in this challenging economic environment."
To learn more, visit the USA Swimming website on iHigh at usaswimming.ihigh.com .
About USA Swimming:
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 300,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.