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iHigh.com Announces Partnership with NJCAA

August 18, 2011
News from iHigh.com

Lexington, KY -- iHigh.com®, the Global Youth Network, and the National Junior College Athletic Association (NJCAA) today announced a partnership between the two organizations that will provide a greater spotlight on two-year college athletics across the United States.

Thanks to iHigh’s feature rich platform, including its live streaming capabilities, the NJCAA’s video streaming identity ‘NJCAA TV’ will move to the iHigh online network and will broadcast select championship events to fans all over the world during the 2011-2012 season - including live streaming to mobile devices. NJCAA TV was launched in 2009 on the NJCAA website through a partnership with Panhandle Sports Broadcasting (PSB LIVE) and provided live streaming of 12 NJCAA championship events over the past two years. NJCAA TV viewership during that span eclipsed 600,000 (live + archive). 

The move to the iHigh.com network will help NJCAA TV expand its coverage of championship events and also provide NJCAA member colleges immediate access to iHigh’s robust platform and video streaming capabilities for their regular season events on the NJCAA TV iHigh network. PSB Live will continue its partnership with the NJCAA and will also broadcast several championship events during the 2011-12 season on NJCAA TV. 

“NJCAA TV, after just two years, has been a huge success,” said NJCAA Executive Director Mary Ellen Leicht. “By partnering with iHigh, the NJCAA will capitalize even more on that success and increase the exposure of the NJCAA and its student-athletes and member colleges. Not only will this agreement increase the visibility of the organization, but it also provides the opportunity for the NJCAA and its member colleges to generate potential revenue by tapping into the proven and established marketing efforts iHigh currently has in place.” 

The new partnership highlights the NJCAA’s continuing effort to showcase the organization to a national audience. As the second largest national collegiate sports organization in the United States, the NJCAA is dedicated to putting the spotlight on the two-year college student-athlete, coaches and academic institutions. Through its agreements with both iHigh and PSB Live the NJCAA looks to generate more interest in athletics for its member colleges and provide each campus an outlet for educational outreach and to build academic interest.

iHigh.com is the fastest growing website in the youth web market.  According to ComScore, the industry-leading internet measurement service, iHigh has been growing at over 350% year on year.  Founded by CEO Jim Host, the company started with a focus on high schools nearly 12 years ago.  More recently, the company has rapidly expanded its offerings to small colleges and universities, and youth organizations large and small such as USA Hockey, BMX, debate, AAU and others.  The company provides full featured, robust websites to these institutions and organizations at no cost.   The iHigh.com platform is conducive to aggregating affinity groups under one umbrella and then showcasing them to a global audience.

Jim Host is no stranger to affinity aggregation. As founder of HOST Communications (which later became IMG College), Mr. Host began a long standing business relationship with the National Collegiate Athletic Association in 1975 and is personally credited with implementing the first collegiate corporate sports marketing program for the NCAA in 1984. HOST handled all radio, publishing, marketing and corporate marketing for the NCAA for over 25 years.  Most recently, Host served as chairman of the Louisville Arena Authority,  which recently opened the $238 Million KFC YUM Center. The 14,000 sq. foot lobby of the facility was named Host Hall at the ribbon-cutting ceremony in his honor. Host was also the founding chairman of the Alltech FEI World Equestrian Games, which were held in Kentucky in September 2010.

 “We are very excited to partner with the NJCAA and its more than 500 Junior Colleges and Community Colleges,” Host said about the new partnership.  “These grassroots level schools have historically been overshadowed by the much larger universities.   Now, through the use of the iHigh platform, they can provide greater opportunities for their student-athletes to gain much needed exposure.  The NJCAA Network will also have a tool to bring more cohesiveness to the entire association while still allowing for individual school independence.  We look forward to facilitating greater visibility to each of the member colleges, while also forging new avenues of revenue opportunities along the way.  Ultimately, the goal is to help the NJCAA and its institutions thrive in this challenging economic environment.”

Visit the NJCAA TV powered by iHigh.com channel by logging on to http://njcaatv.ihigh.com Past NJCAA championship contests are available to view now, and future championships will be streamed live over the website in the coming months.

About iHigh.com®:
iHigh.com®, Inc. is a Global Youth Network providing free Web services to schools, students and other youth organizations around the world.  iHigh.com® provides free Web tools that allow sports teams and other groups to post live streaming video, stories, photos, video clips, schedules and other information to a page customized with a group's colors and logos.  For more information, go to http://www.iHigh.com. 

About the NJCAA:
The National Junior College Athletic Association (NJCAA) is the governing body of two-year college athletics, offering athletic and academic opportunities to college students. It is the second largest national intercollegiate athletic organization in the United States with over 500 member schools in 43 states. Each year over 60,000 student-athletes compete in one of 28 different sports and the organization sponsors 48 national championship events and nine football bowl games. For more visit http://www.njcaa.org.

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