iHigh.com Announces Partnership with NJCAA
August 18, 2011News from iHigh.com
Lexington, KY -- iHigh.com®, the Global Youth Network, and the National Junior College Athletic Association (NJCAA) today announced a partnership between the two organizations that will provide a greater spotlight on two-year college athletics across the United States.
Thanks to iHigh’s feature rich platform, including its live streaming capabilities, the NJCAA’s video streaming identity ‘NJCAA TV’ will move to the iHigh online network and will broadcast select championship events to fans all over the world during the 2011-2012 season - including live streaming to mobile devices. NJCAA TV was launched in 2009 on the NJCAA website through a partnership with Panhandle Sports Broadcasting (PSB LIVE) and provided live streaming of 12 NJCAA championship events over the past two years. NJCAA TV viewership during that span eclipsed 600,000 (live + archive).
iHigh.com is the fastest growing website in the youth web market. According to ComScore, the industry-leading internet measurement service, iHigh has been growing at over 350% year on year. Founded by CEO Jim Host, the company started with a focus on high schools nearly 12 years ago. More recently, the company has rapidly expanded its offerings to small colleges and universities, and youth organizations large and small such as USA Hockey, BMX, debate, AAU and others. The company provides full featured, robust websites to these institutions and organizations at no cost. The iHigh.com platform is conducive to aggregating affinity groups under one umbrella and then showcasing them to a global audience.
Jim Host is no stranger to affinity aggregation. As founder of HOST Communications (which later became IMG College), Mr. Host began a long standing business relationship with the National Collegiate Athletic Association in 1975 and is personally credited with implementing the first collegiate corporate sports marketing program for the NCAA in 1984. HOST handled all radio, publishing, marketing and corporate marketing for the NCAA for over 25 years. Most recently, Host served as chairman of the Louisville Arena Authority, which recently opened the $238 Million KFC YUM Center. The 14,000 sq. foot lobby of the facility was named Host Hall at the ribbon-cutting ceremony in his honor. Host was also the founding chairman of the Alltech FEI World Equestrian Games, which were held in Kentucky in September 2010.
“We are very excited to partner with the NJCAA and its more than 500 Junior Colleges and Community Colleges,” Host said about the new partnership. “These grassroots level schools have historically been overshadowed by the much larger universities. Now, through the use of the iHigh platform, they can provide greater opportunities for their student-athletes to gain much needed exposure. The NJCAA Network will also have a tool to bring more cohesiveness to the entire association while still allowing for individual school independence. We look forward to facilitating greater visibility to each of the member colleges, while also forging new avenues of revenue opportunities along the way. Ultimately, the goal is to help the NJCAA and its institutions thrive in this challenging economic environment.”
Visit the NJCAA TV powered by iHigh.com channel by logging on to http://njcaatv.ihigh.com. Past NJCAA championship contests are available to view now, and future championships will be streamed live over the website in the coming months.
About the NJCAA: