NFL TEAMS CELEBRATE BACK TO FOOTBALL WITH SPECIAL PRESEASON FAN APPRECIATION PROGRAM
August 8, 2012Eastern Indiana Sports
All 32 NFL teams will thank their fans for their passion and welcome them back to their stadiums this preseason with a Fan Appreciation Program, continuing a Back to Football tradition that began last year.
Each club will select 90 fans to receive a special, customized Nike jersey from players, coaches and owners on the field prior to their first home preseason game.
Some clubs will select 90 fans to run through the tunnel and on to the field just after the players take the field. The fans will run through the tunnel flanked by players, coaches and club owners. The fans will then be presented customized jerseys by the players, coaches and club owners. Other clubs will present the jerseys to their selected fans during a special pregame ceremony.
The NFL worked with Nike to create the special team jerseys that each fan will receive.
About Back to Football
The Back to Football campaign is the hopeful and anticipatory thematic that binds together the period from the opening of Training Camps straight through to the start of the NFL season, bringing together the nation in celebration of the return of football. The Back to Football theme will be prominent across all NFL channels including broadcast media, digital media, social media, print media and retail, at both League- and Club-levels with messaging to schools, League and Club partners and the entire NFL fan base.