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Could the Browns be changing their uniforms?

August 7, 2012
INDIANA SPORTS PAGE



New owner.

New stadium name.

New uniforms?

Change is definitely coming for the Cleveland Browns after truck-stop magnate Jimmy Haslam III agreed to purchase the team from Randy Lerner for a reported $1 billion. Haslam has said he will likely offer naming rights to Cleveland Stadium, which Browns fans will gladly accept since that means the team isn’t going anywhere.

But what about redesigning those plain uniforms or even — (long pause for emphasis) — becoming the final team in the NFL to slap a logo on the side of their helmet?

Said Haslam: “Could we change the uniforms? I don’t know, but it is a marketing world we live in, and let’s be realistic about that. In our business world, we changed our logo and our design of our stores multiple times over the years, but the basic culture and core beliefs … stay the same, and hopefully that helps you.”

USA Today asked readers if the Browns needed a wardrobe update on its website. Early voting was split almost evenly between honor tradition and update the uniforms. My vote goes toward honor tradition, but I also know new uniforms means new replica jerseys to be sold to the Browns ever-passionate fan base.

http://www.daytondailynews.com/news/sports/football/new-owner-and-uniforms-among-browns-changes/nQCNQ/


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