The Great Bryce Hype

There's no cheaper commodity in sports than that noxious mixture of potential and hype. Everyone's selling it, and they're digging deeper and younger to find it. Draft coverage — pick the sport — often gets more headlines than the games themselves. It's no longer enough that 16-year-old football players are fêted nationally when they sign letters of commitment — now 13-year-olds are ranked on their ability to play basketball.

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