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Northwest schools forge partnerships with UC Health, NovaCare

January 12, 2013
Colerain High School/WeAreColerain.com

What’s in a name? Big bucks if you are the Northwest Local School District.

The district has entered a 10-year sponsorship agreement with UC Health that will pump $700,000 into the district’s two high schools’ athletic programs and change the name of Colerain High School’s stadium.

Northwest Superintendent Rick Glatfelter said the money will be divided between the high schools relative to the size of the schools’ student bodies: Northwest will receive $20,000 annually for a total of $200,000 over the length of the contract and Colerain High School will receive $50,000 annually for a total of $500,000. The high school football powerhouse’s stadium is now UC Health Field at Cardinal Stadium.

UC Health also becomes the schools’ official health care provider. The partnership includes physician coverage for athletes at Colerain and Northwest high schools.

The district also has finalized and signed an agreement with NovaCare Rehabilitation to provide athletic training services for a 10-year period at no cost to the district in exchange for marketing at games, on programs, st sports venues, websites and other school print media.

Northwest High School Principal Todd Bowling says he welcomes the sponsorship’s help to offset the cost of athletics for the high school such as equipment and field maintenance.

“It’s such a win-win,” he said. “And we get to keep our trainers through the agreement with NovaCare. I think it’s going to work out very well.”

In addition to renaming the stadium at Colerain, UC Health will have signs and banners or logos at other athletic venues at both high schools, on programs and web sites and other school print media and athletic camp T-shirts. The organization has sponsorships at 21 schools in the area, including Mount Healthy and Taylor high schools, but this is the first agreement with naming rights for UC Health.

As part of the agreement, UC Health will conduct the physicals required by the Ohio High School Athletic Association for the district’s high school athletes at no charge to the students or the district. UC health will also provide physicians at varsity football games at both high schools.

Dr. Angelo Colosimo, director of UC Health Sports Medicine and assistant professor of Orthopaedic Surgery at the University of Cincinnati College of Medicine, says UC Health’s five-year plan is a committment to the development of a premier sports medicine program and institute in the Midwest.

“We are currently the health care providers of 22 high schools in the Tristate area, with Colerain and Northwest being very high-profile schools. We are already the premier sports care medicine providers in the Tristate area for the Bearcats and now the Florence Freedom,” Colosimo said. “As we continue to build this program and institute we are reaching out to as many athletic teams as we can which includes schools. These partnerships allow the schools to receive the best possible care for their athletes with our experts and specialists and this in turn helps us to promote and build this program in the Midwest.”

Michael Shannon, vice president for NovaCare, said his organization has agreements with 20 area high schools in the Greater Cincinnati/Northern Kentucky area.

Glatfelter said in addition to providing funds for high school athletics, the partnership will mean an increase in access for some of the district’s student athletes to medical facilities and training.

He said the partners were offering employment to district employees who were already working with student athletes in the district.

“Most have decided to switch and that will make the transition very smooth,” he said. “We look at this as the beginning of a great partnership for our schools and of course, for our athletes as well.”

David Denny, president of the district’s board of education, said the district is excited to partner with UC Health.

“Its expertise and academic ties to the UC College of Medicine make it the obvious choice,” he said. “UC Health’s physicians treat the Bearcats and professional athletes on a daily basis, so we know our athletes are in great hands.”


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