|Ad Sizes |
|Full Page ||7” x 10” (7.00 x 10.00”) ||8 1/4” x 10 3/4” (8.25 x 10.75”) |
|Facing Spread ||15” x 10” (15.00” x 10.00”) ||16 1/4” x 10 3/4” (16.25 x 10.75”) |
|Two Column, 2/3 Page Vertical ||4 5/8 x 10” (4.625” x 10.00) ||5 1/4” x 10 3/4” (5.25 x 10.75”) |
|Half Page Horizontal ||7” x 4 7/8” (7.00” x 4.875”) ||8 1/4” x 5 1/4” (8.25 x 5.25”) |
|One Column, 1/3 Page Vertical ||2 1/4” x 10” (2.25” x 10.00) ||2 7/8” x 10 3/4” (2.875 x 10.75) |
|One Third Page Square ||4 5/8” x 4 7/8” (4.625” x 4.875”) ||5 1/4” x 5 1/4” (5.25 x 5.25) |
|Half Column, 1/6 Page ||2 1/4” x 4 7/8” (2.25” x 4.875”) ||N/A |
|Macintosh or PC - Macintosh files preferred |
|Ad Size |
|Ads must be sent at proper size. Color proof required for color ads or tear sheet from previous printing. Document should be built to fit within ad specifications — full page bleed ads should be built to full bleed size and text should not extend beyond live area (see diagram below). Crop marks in the live area will show up so do not include them in PDF files. Crop marks should only appear outside the magazine bleed area. |
|Live Area: 7” x 10” Trim: 8” x 10.5” Bleed: 0.125” around all edges |
|NOTE: Bleed ads are not offered for half column and inch based space ads |
|File Formats |
| PDF (press-quality or pdf/x1a) files are preferred. |
(Do not stylize any images within Quark; do that in either Photoshop or Illustrator and then place in Quark.)
QuarkXpress (ad document, fonts and graphics MUST be included)
Illustrator and Freehand EPS — type must be converted to outline format, linked files must be included.
Photoshop EPS or TIFF; JPG files are NOT accepted. TIFF files containing text should be 600 dpi. Images should be 300 dpi.
Only send the document to be used.
|PDF and EPS |
| When sending a PDF, use Adobe Acrobat Distiller 3.0 or later, Do NOT use Acrobat PDF Writer because it produces low-resolution PDF files unsuitable for high-end reproduction. No halftone screen or transfer function in EPS images. |
| No truetype fonts. Postscript fonts only. Both printer and screen fonts must be included. |
Do not stylize any fonts in Quark (ex. if you are using Helvetica-Bold, use that font, do not use Helvetica and select bold in the measurement palette).
Do not send in any fonts as an alias.
Truetype fonts are NOT accepted - they will be converted to another font. Publisher cannot guarantee font substitution.
ONLY send the fonts used in your document.
If you have font questions please check out Adobe’s website.
| NO RGB, JPG, LAB or INDEX color images, CMYK or B/W format only. |
No JPG compression in EPS images
No halftone screen or transfer function in EPS images.
No alpha channels.
High-res images should not exceed 300 dpi at 100% of document print size. (If text files are converted to TIFF format they should be 600 dpi.)
JPG compression is not supported and should not be used in any elements. Images from websites with artificially generated resolutions will be unprintable.
| Use only CMYK for Four (4) Color ads. RGB colors must be converted to CMYK. Pantone colors must be process — no spot colors. |
NO RGB, LAB or Index color elements. SWOP Standards apply..
| All trapping is advertiser’s responsibility. Black must always overprint. Test using any color that is on a white background must either knockout or overprint, otherwise you will get FAT (bold) type. |
|Media / Sending in an Ad / Electronic Transmission |
| CD-ROM, Zip (100 MB only) |
Color proof must be provided for 4-color ads. We normally do not return disks unless you request so in writing and include a self-addressed postage paid envelope. Please send us a copy of your file — never send your original documents.
Compressed files (.sit or .zip) under 5 MB can be emailed to email@example.com
| Color proof required for color ads or tear sheet from previous printing. A black and white laser proof is acceptable for black and white ads. Proofs may be emailed to William@ckysports.com |
|Terms & Conditions |
| A processing fee of $175 will be added for creative files sent incorrectly. |
|The publisher is not responsible for errors due to improper file preparation. Publisher is not responsible for shifts in color due to differences between file and proof. If a color proof is not supplied, one will be pulled at your expense. |