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NEW HEADING 1
Ronald McDonald's new look was just unveiled
April 30, 2014James F Byrnes Freshman Academy
On April 23, McDonald’s mascot, Ronald McDonald got a new look. Instead of being the clown with the jumpsuit, he has changed his wardrobe for something different.
Now, he wears yellow cargo pants with a matching yellow sleeveless vest and a red and white stripped rugby shirt underneath.
For “special occasions,” Ronald wears a red blazer with a red bow tie. On the back of the jacket, there’s Ronald’s signature in golden stiches.
On both outfits, “His iconic big red shoes will remain the same,” McDonald’s said.
Ronald McDonald’s new clothes were designed by Ann Hould-Ward, who’s known for three Tonys, one of which was for coming up with the costume ideas for the movie turned Broadway play, “Beauty and the Beast.”
Along with the new look, for the first time ever, Ronald McDonald is going to start posting on the well-known social media website, Twitter. While he doesn’t have his own account, he’ll post on McDonalds’ using the hashtag, #RonaldMcDonald.
The company quoted Ronald McDonald saying, “Selfies… here I come!” in the announcement of his new clothes.
On April 25, “The Today Show” tweeted, “Ronald McDonald has a new look! Let us know what you think using #LovinIt or #NotLovinIt!” with a picture attached. Most of the replies are “#NotLovinIt.”
Within the next few years, McDonald’s restaurants will be able to use the character in the store for furniture and décor, according to the Los Angeles Times.
Later this year, McDonald’s will be using the new look in television commercials and other advertisements.