Bring ‘em Back: Air Jordan 3 “Mocha”
The last time the Black/Cement 3s dropped sans Countdown Pack they weren’t exactly alone. Not a Columbia exclusive nor relegated to Starbucks accounts, the Air Jordan 3 “Mocha” was a jolt to the sneaker game and by far the biggest lifestyle play seen on a retro. Considered clean now the caffeine colorway may have missed both markets in the throwback era. Too grown for kids topped in pinwheels and a tab robust for first generation fans fixated on OGs, sales suffered and sneakers sat. Right shoe, wrong time? We think so. Time to brew up another batch, bring ‘em back!


